Without consistent, accurate, timely data, even the most sophisticated AI model or powerful use case doesn’t work.

• Reliable data sources (internal or external) must be identified, in some cases contracted for, and integrated into your data infrastructure.
• Data must be normalized, cleansed, and in some cases transformed for consistency, otherwise models will not perform.
• Data must be received, processed, and available by the time it is needed.
• Most importantly, your data infrastructure must work. Every time.